Professional Artefact

PROFESSIONAL ARTEFACT

My initial thoughts into my professional artefact included:
- New, Updated showreel that included clips of Choreography I have done this year
- Small booklet giving tips to business owners on starting-up a company
- Slideshow on the pitfalls that can lead to business failure
I understand that the artefact should not be the start of something new but should help us in our professional practice. I have recently been in discussions with a couple of ex-employees and the owner of the theatre as there is a new investor interested in buying the building and investing into a new show. I have been approached for my ideas for a new show and put together a brief. We have also brainstormed ideas for a new name of the theatre and had graphic designer design some new logos, which we approved. The investor has recently shot down 3 show ideas from a producer in Vegas. He is looking for something new, creative and original that isn't already in the area. We have a chance coming up to present our ideas to the investor.



Therefore, for my professional artefact I would like to submit two pieces.The first part will be the planning, initial ideas and development for a new theatre. My inquiry has studied business failure and what went wrong for the company. The planning and development section of my artefact will summarise the results of my inquiry and how I came to the ideas for the new business and why.
This will include:
- Brainstorms of ideas
- Summary of inquiry results
- Organisation structure ideas
- Photographs, Logos, Graphic Designs
- Market studies
- Magazine articles, video or website links
- 3 year financial plan
- Resumes of key managers/performers

The second part of the artefact will be a business plan for the new theatre. This will be a work in progress as any business plan must constantly be adjusted to the economy, market, area etc. It will include the following elements:
- A summary of the overall plan and history of the theatre
- Market analysis showing the target market, competition, media we will use to target customers
- Company description about the nature of the business, why it will be a success and our target audience
- Organisation and Management on how I feel the company should be structured from results of inquiry
- Marketing ideas and strategies
- Description of new show ideas in detail
- Description of logos and graphic designs that have been created
- Summary of the 3 year financial plan that the accountant has devised

Although the theatre closing was very upsetting and bad for my dance career it has pushed me to start thinking further about career transition and  has given me the chance to study the business side of the industry and setting up a new company. I have still been able to conduct and undergo an inquiry which although it was not what I had initially planned I feel will help develop my career further. I lost my job as Dance Captain and Dancer however, out of that I have been able to get involved with creating a brand new production. The reason I decided to take the BAPP course was to aid me when it came to making a career transition.  Even if the investor decides not to take our idea, I feel that producing this plan gives me a piece of work to present to future investors or employers, whilst also developing my business skills that an Arts Manager requires.